Norfolk Community Health and Care NHS Trust
Driving traffic and conversions for NCH&C with Google Ads
Norfolk Community Health and Care NHS Trust (NCH&C) launched a recruitment campaign across Norfolk. Their goal was to drive talented jobseekers to their NHS careers website and to boost applications for their vacancies.
They needed PPC management support so I created a highly targeted Google Ads campaign. With a small budget, I helped them to:
- increase monthly site users by an average of 110%
- reduce the site’s average bounce rate by 10%
- maintain a very low average cost-per-click of just £0.26
- drive 500+ conversions a month
This was achieved by creating the most relevant campaign possible. I knew that the search volume was there, so I used very precise ad-copy, location targeting and targeted very specific keywords. High relevancy resulted in low-cost results.
“David is a true expert when it comes to digital marketing! As well as knowing his stuff, he is honest and flexible. He is always upfront about what will work, and is always ready to adapt a plan to get the best results. He has helped NCH&C execute a recruitment campaign in a way we haven’t tried before!”
– Melissa Taylor, Communications & Marketing Officer at NCH&C
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I have worked with David numerous times both as a member of my team, a consultant and as a contractor. I would not hesitate to re-employ David at any time. Most recently he has supported me to review all our social and web activity and provided excellent insight and recommendations. David is currently working with me on a long term contract and has become an invaluable and respected member of not just the marketing team but the wider business. Highly recommend.
Viki Bell
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Hugely experienced and talented, David has been a phenomenal support to not only myself but the entire Luminous PR team. He’s incredibly responsive, thorough and what I love the most – he wants to share his wisdom! I’d highly recommend David to anyone seeking digital marketing support.
Amanda Bunn
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David is a true expert when it comes to digital marketing! As well as knowing his stuff, he is honest and flexible. He is always upfront about what will work, and is always ready to adapt a plan to get the best results. He has helped NCH&C execute a recruitment campaign in a way we haven’t tried before!
Melissa Taylor
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Creative, dedicated and driven are just a few words I’d use to describe David at Search Me Marketing. He would always seek to understand my requirements and come up with innovative and effective solutions. I would highly recommend to anyone looking for digital or social media marketing support.
Lizzie Truett
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©2024 David Biggins – Digital marketing freelancer, Search engine optimisation (SEO), Pay-per-click (PPC) management, B2B social media consultancy | Norwich, Norfolk.